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WE ARE SPACECRAFT

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MEDIA BUYERS, MEDIA SELLERS, MEDIA MANAGERS

Want to know what and how we do it?

This is Who We Are

Spacecraft helps clients buy and sell all media types including cable, broadcast, newspaper, radio, digital, outdoor and the industry’s more advanced interactive advertising solutions more efficiently.
The dominant name in customized media management with steady growth and proven results, our market share is testament to our commitment and resolve of excellence beyond par.

About US

MEDIA BUYERS

With greater insight into costs profitability and areas of potential growth, we serve advertisers with the best available media deals and rates with preferred placement on all advertising mediums.

About US

MEDIA SELLERS

From a small single market sales entity thru multi-media, multi-market organizations, we provide specialized media sales solutions for most electronic, print, digital and outdoor media.

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MEDIA MANAGERS

Utilizing modern media planning software we provide actionable, quantifiable insights that help drive their business through effective planning of their marketing goals and campaign objectives.

DATA AND ANALYTICS

Our Skills

As the market leader Spacecraft has integrated automated tools for measure of delivery, cost efficiency metrics, ROI and much more. Our seasoned Media Business Analysts combine subscribed data with internal media research to identify desired information and metrics for measuring your advertising efficiency.

Internet
Radio
Outdoor/misc
Print
TV

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286 Satisfied clients

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347 Projects completed

286 Satisfied clients

115865 Lines of code

OUR CLIENT PORTFOLIO

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WE BELIEVE OUR CUSTOMERS ARE A DIRECT REFLECTION OF OUR CAPABILITIES.

LATEST NEWS

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Check Our Latest News

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OOH Media AdEx Report July 2016

The Outdoor media Ad Ex report offers you an in-depth and accurate estimate of annual spending by different advertisers in your category as well ......

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Print Media Analysis July 2016

Print Industry Report gives the overall picture of advertising on Newspapers and Magazines for the period July 2016. It covers top advertisers, ...

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TV Advertising Monthly Analysis July 2016

Tv Monthly Industry Report gives the overall picture of advertising on TV for the period of July 2016. It covers top...

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2016 SoDA Digital Industry Forecast

SoDA reveals it’s 2016/17 Digital Marketing Outlook, with research and findings revealing several key...

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WFA’S 10 PREDICTIONS FOR 2016

#1 Ad-blockalypse now? By June 2015, almost 200 million internet users around the world were estimated to be using ad blocking technology.

CONTACT US

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Islamabad Office (Head Office)

San Francisco

219 Margallla Road, F-10/3, Islamabad 44000, Pakistan

Email: info@midas.pk

Tel: 051-2213085-87

Lahore Office

Los Angeles

159-B, New Muslim Town Lahore, 54000, Pakistan P.O.Box 3257

Email: info.lhr@midas.pk

Phone: 111-643-271

Karachi Office

London

C 20 Block 17 B KDA Officers Housing Society Gulshan-e-Iqbal

Email: info.khi@midas.pk

Phone: 111-643-271

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Published on January 21st by Admin Category: Photography, Website Design Tags: minimal, web, design, inspiration

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Sit sagittis aliquet cras, rhoncus cras arcu odio risus a, auctor urna. Mus magna pulvinar, velit turpis parturient! Proin et. Enim mid proin mid eu augue odio elementum? Placerat sit? In pulvinar a in a, et, proin? Sit sagittis aliquet cras, rhoncus cras arcu odio risus a, auctor urna. Mus magna pulvinar, velit turpis parturient! Proin et. Enim mid proin mid eu augue odio elementum? Nunc odio ac! Dapibus et. Nec! Aliquam hac, porttitor?

Sit sagittis aliquet cras, rhoncus cras arcu odio risus a, auctor urna. Mus magna pulvinar, velit turpis parturient! Proin et. Enim mid proin mid eu augue odio elementum? Nunc odio ac! Dapibus et. Nec!

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Published on January 21st by Admin Category: Photography, Website Design Tags: minimal, web, design, inspiration

Sit sagittis aliquet cras, rhoncus cras arcu odio risus a, auctor urna. Mus magna pulvinar, velit turpis parturient! Proin et. Enim mid proin mid eu augue odio elementum? Placerat sit? In pulvinar a in a, et, proin?

Sit sagittis aliquet cras, rhoncus cras arcu odio risus a, auctor urna. Mus magna pulvinar, velit turpis parturient! Proin et. Enim mid proin mid eu augue odio elementum? Nunc odio ac! Dapibus et. Nec!

Sit sagittis aliquet cras, rhoncus cras arcu odio risus a, auctor urna. Mus magna pulvinar, velit turpis parturient! Proin et. Enim mid proin mid eu augue odio elementum? Dapibus et. Nec! Aliquam hac, porttitor? Hac dis!

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Sit sagittis aliquet cras, rhoncus cras arcu odio risus a, auctor urna. Mus magna pulvinar, velit turpis parturient! Proin et. Enim mid proin mid eu augue odio elementum? Placerat sit? In pulvinar a in a, et, proin? Sit sagittis aliquet cras, rhoncus cras arcu odio risus a, auctor urna. Mus magna pulvinar, velit turpis parturient! Proin et. Enim mid proin mid eu augue odio elementum? Nunc odio ac! Dapibus et. Nec! Aliquam hac, porttitor?

Sit sagittis aliquet cras, rhoncus cras arcu odio risus a, auctor urna. Mus magna pulvinar, velit turpis parturient! Proin et. Enim mid proin mid eu augue odio elementum? Nunc odio ac! Dapibus et. Nec!

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OOH Media AdEx Report July 2016

The Outdoor media Ad Ex report offers you an in-depth and accurate estimate of annual spending by different advertisers in your category as well the overall market. The report is based on Top 10 cities namely Karachi, Lahore, Rawalpindi/Islamabad, Faisalabad, Multan, Hyderabad, Sukkur, Sialkot, Gujranwala & Peshawar. The value estimates do not include creative non-permanent branding like round-about etc. Pole Sign values are also shared separately.

A major decline observed in monthly outdoor media spent during July 2016 after the Sindh Court orders to dismantle all boards from Karachi. The monthly spent shows a decline of –45.6% in July from 1.3 billion in June to 0.74 Billion in July.

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Print Media Analysis July 2016

PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period July 2016. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.

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TV Advertising Monthly Analysis July 2016

TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV for the period of July 2016. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

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2016 SoDA Digital Industry Forecast

SoDA reveals it’s 2016/17 Digital Marketing Outlook, with research and findings revealing several key shifts in marketer/agency relationships and major discrepancies on topics such as: areas that brands and agencies believe are most valuable to clients, reasons clients walk away from agency relationships and the biggest talent shortfalls within client organizations.

SoDA also continue to explore some of those same findings, offering very different perspectives and lines of reasoning in an effort to challenge our own assumptions and improve our analysis of important industry issues. Grab a coffee and enjoy the read.

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7 Trends for Retailers & Manufactures To Navigate The Changing Retail Environment in Asia Pacific

FMCG manufacturers and retailers have struggled to deliver significant rates of growth in the first half of 2015, with average sales volumes across the Asia-Pacific region increasing by a moderate 2%.

However, there have been success stories for retailers that deliver unique experiences to customers, particularly in ecommerce, the convenience store and small-format channels.

The Asia Pacific Retail & Shopper Trends 2015 highlights seven defining trends that offer a roadmap for retailers and manufacturers to navigate a changing environment.

THE GROWTH CHALLENGE
While top level growth is elusive for many bricks-and-mortar retailers, small format and ecommerce is making inroads across Southeast Asia.

SHIFTING DEMOGRAPHICS
Increasing urbanisation, smaller families, better public health, greater access to education and an ageing population have created an increasingly stratified consumer profile. These consumers have varying demands that may force retailers and manufacturers to modify their mass-market strategies.

LEVERAGING LOCAL
Small-format and traditional trade retailers that maximise convenience and impulse purchases are gaining market share. Retailers delivering products that satisfy shopping needs beyond an impulse buy, acting as an extension of the consumer’s pantry and offering convenient services catering to their “on the go” lifestyles will continue to erode the market share of large format stores.

THE URGE TO UPGRADE
Sales volumes of products priced at 20% or more above their category average have grown by 21% in Southeast Asia and 23% in China in the past 12 months. This emerging trend, called “premiumisation”, is set to accelerate as consumers hunt high-quality and luxury products.

WANTING WELLNESS
Personal care and drug stores are becoming increasingly important, highlighting consumers’ focus on products delivering health benefits.

SEEKING VALUE, ONLINE AND OFF
Spending on promotions – both online and at bricks-and-mortar stores – is trending upwards across Asia. Smart retailers can appeal to this need for value but should understand that price is an increasingly important driver of store choice.

A DIGITAL FUTURE
Some 82% of Asia-Pacific consumers consider online shopping convenient and about half will go online to shop in the next six months. Online shopping apps and growing smartphone ownership mean an ecommerce platform for FMCG retailers is a necessity.

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#1 Ad-blockalypse now? By June 2015, almost 200 million internet users around the world were estimated to be using ad blocking technology. Evidence indicating the motivations for the use of ad blocking are starting to emerge; it paints a concerning picture of ad blockers as a one-stop-solution to peoples online concerns. Industry has only just begun to react but in 2016, we hope to start seeing the fruits of a coordinated response to address people’s concerns with advertising.

It’ll take a mighty and concerted effort by the whole of the industry to highlight the consequences of ad blockers for the creation of content and the benefits that advertising can bring to people’s lives.

#2 Ad Fraud, a rising tide? No one wants to pay for advertising that is never seen by a human or gets clicked by a bot. In 2016 the impact of ad fraud will be high on the agenda for many marketers as they seek to reduce its capacity to whittle away their media spend. A recent WFA survey found that more than 30% of digital budgets are consumed by fraud and other studies have claimed that global advertisers will lose $6.3bn to bots in 2015. Two thirds of WFA survey respondents have reported direct experience of impression fraud and 60% have experienced ad fraud ‘bots’. WFA believes that some of the structure and systems in the digital media ecosystem can allow such fraud to occur and that cross industry collaboration is required to reduce the problem. The WFA’s Global Transparency Group will be busy in 2016 issuing guidance to members to help reduce the impact.

#3 Transparency, top of the agenda: A hot topic for WFA since we were founded in 1953. In 2016, much attention will be focused on the outcome of the Association of National Advertisers’ (ANA) investigation into media rebates in the US, headed up by K2 and Ebiquity/Firm Decisions. But transparency is a global issue. The WFA will be updating its global transparency index in 2016 to help marketers identify which markets need the most careful management. Last time around in 2014, China, Japan and Brazil remained key markets of concern.

#4 Viewability, when the eye doesn’t see: Viewability has been a hot topic for much of 2015 and it will remain near the top of most marketer’s agendas in 2016. Advertisers are unhappy with the lack of clarity in existing definitions for viewability and an industry that can sell impressions that are only 70% viewable as “premium”. There will be increased pressure to reform the standard definitions for viewability and create measures with much greater integrity in this area. More and more brands will get tired of spending money on ads that don’t get seen and start allocating budgets only with media owners who can promise the presence of eyeballs for long enough to take in the brand message. The WFA’s MEDIAFORUM will be publicly clarifying brand owner’s position on this topic and providing guidance for WFA members.

#5 Capabilities, taking tasks in-house: Marketers will look to their own teams and those of their agency partners to ensure they have the ability to operate in today’s data-led environment. Marketers will make building a world-class team a priority in 2016 as they seek to develop their internal marketing resource, particularly in areas including programmatic, e-commerce and This drive to raise the bar will also extend to their agency partners, particularly in high growth markets where approaches can be less sophisticated. This will be a topic high on the WFA’s CMO and CDO FORUM agendas in Asia and Europe in particular.

#6 A future for marketing procurement? PepsiCo’s decision to disband its marketing procurement team sent ripples across the industry. Are more companies set to follow suit? The WFA experience suggests not with as many as 30% of brand owners currently hiring sourcing professionals. But the move may well indicate that the function needs to better demonstrate the value of marketing procurement to other internal stakeholders.

#7 Privacy pains: 2016 will see the finalisation of the wording of the General Data Protection Regulation, which will be the most comprehensive piece of data protection legislation ever. Businesses will have two years to comply but for many international companies this will involve substantial up scaling of privacy teams across all companies and an up skilling of all staff on privacy-related issues, including marketers. Equally as brands continue to strive to build stronger relationships with consumers online, will being compliant be enough to allay mounting privacy concerns around the world? We predict that brands will have to build positive conversations with people in order to secure sustainable data flows in a consumer-empowered future.

#8 No let up from regulators: World Health Organisation (WHO) chief, Margaret Chan, is in no doubt as to why kids are increasingly overweight and obese: “The biggest harm comes from the marketing of sugar-rich non-alcoholic beverages and ultra-processed, energy-dense, and nutrient-poor foods, which are often the cheapest and most readily available […] Give these industries enough rope to hang themselves if they fail to deliver on voluntary agreements and marketing codes.” Regulators in over 30 countries are currently looking at regulating food marketing. Others target alcohol marketing while the marketing of cosmetics and pharmaceuticals find themselves under fire in some countries. Expect more of the same in 2016.

#9 Emerging issues, emerging protagonists: Industry has achieved a lot over the last few years in developing responsible marketing self-regulation. Policy-makers have shown their recognition of industry efforts, including APEC heads of state. But for every solution arises a new challenge. Increasingly, questions are being asked about marketing’s perceived role in driving unsustainable consumption patterns, childhood materialism, climate change and promoting gender stereotypes. Regulators and NGOs continue drive the debate but new actors have entered the fray. UNICEF and OECD are two other organisations which will be asking tough questions through 2016. We’ll need to have answers.

#10 Bring public affairs closer to the business: Public affairs teams have a unique ability to bring what society really thinks into the boardroom. A trust deficit in corporations, the failure of ‘politics as usual,’ the technological disruption of one industry after another (including marketing) are just some of the trends that will become more acute in 2016. Companies need to understand how these different factors are coming together, putting Public Affairs as the go-to resource for senior business leaders. PA professionals will need to be compelling advocates for bold action and often agitators for change. WFA is witnessing more and more companies embedding smart PA thinking into the C-suite. We predict it will be the only way to keep pace with a fast-changing world.

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